Xbox 360 failure rate at 16 percent?

http://www.engadget.com/2008/02/14/xbox-360-failure-rate-at-16/

• Warranty seller SquareTrade, sampling from a pool of over 1,000 claims, says that it's seeing an Xbox 360 failure rate at around 16 percent. Most Xbox 360 owners -- at least the early adopters -- don't just fear the RRoD(the red dot flashing indicatoing something is wrong), they've come to expect it


• compared to projected failure rates of 3% for the Wii and PS3 it's obvious that this continues to be a spendy problem for Microsoft and a headache for its customers.


• with the release of more and more games,the XBOX 360 will be used more,with games such as CoD4 on ther market the consoles will be played until they melt!

Sky News report on Second LIfe

http://www.youtube.com/watch?v=dN_jr6xjs90

• Problems with the restricted areas and sex industry on the online world is big as we are never sure the true age of people entering it
• A virtual playgroup has been discovered.a sort of "peadophile ring" in which avatar children are available to perform sexual pleasures for Linden dollars.
• This transfers to real life as we are never sure of the age of these people,and they can fuel each others sick feelings,then later elading onto sending and sharing real child porn images
• as it is user created content it cannot yet be stopped,if it were a console game it would be taken right off ther shelves

Playing the future – the rise and rise of online gaming

http://www.mediamagazine.org.uk/

• Internet cafes have changed from places that allowed us to read,send emaisl and get on with work to gaming stations and areas of social connection.
• Sonys PS2 and Microsofts XBOX are not jus the biggest rivals and contenders in the gaming business but are infact 2 of the largest companies in the world.
• The thrill of online gaming is big,"taking out a sniper,never knowing if it could be britnet spears behind them,or Prince Harry!"
• Sony and Microsoft have both limited their online gaming services to those who have broadband. But once the momentum starts building, fewer and fewer people are going to be satisfied with simply playing video games ‘alone’.
• the easy creation of online avatars

From Pong to PS2 – how games became big business

http://www.mediamagazine.org.uk/

• People didnt realise how the simple game of a simulation tennis match, will elad to the biggest entertainment industry in the history of entertainment industries,ever!
• In 2000, the UK computer and video games market alone was worth a mind-blowing £1.3 billion. In comparison, movie ticket sales totalled a comparatively measly £570.5 million and record sales £1.1 billion.
• Sony-with approximately 100 million sold – has become the most successful home console ever made, the ‘VCR of video gaming’: the PlayStation.
• Now a new machine, the X-Box, has arrived, and is produced by the company that made Bill Gates the richest man in the world. The gloves are off for a ruthless fight, less ‘International Karate’ than ‘Mortal Kombat’: stealthy Sony vs mighty Microsoft.
• the early 1990s, the competition between Sega and Nintendo was given a cute face when Sega created Sonic the Hedgehog (developed from a designer’s notebook doodle) as an answer to Nintendo’s incredibly successful Mario family (which had sold at least one copy for every man, woman and child in the UK).

Games in the classroom – whatever next?

http://www.mediamagazine.org.uk/

• The idea oif when teaching about the games industry in media, they will have to compare two differetnet games,thus meaning they will have to play them in order to analyse them.
• This causes controversy because people play the games they want to play there games,gaming is so open these days people will have different views of the game to how thery treat and use the game.
• The ‘end-game’ will be that in January or June you can write for roughly three quarters of an hour about how conflict and competition is represented/facilitated in two computer games of your choice
• Here is an example of how to get started, using two new games reviewed in the September edition of Games magazine. A nice angle would be to compare a game which very explicitly deals with ‘out and out’ military conflict between human beings with a game that sets up conflict between the human race and a non-human enemy.
• some games arew so diverese there is no way in which replresentation can be compared completely.
• So, to get started you need: two well chosen games, the chance to play them (preferably in lessons if you can persuade your teachers to use the department budget to buy consoles!), and the skill you always need in Media Studies – the ability to take something from the realms of popular entertainment and think seriously about its social importance and its existence as a commercial product.

Gaming's future 'on the network'

http://news.bbc.co.uk/2/hi/technology/7258120.stm

• The future of the games industry lies with the internet and content delivered from central servers, a panel of game luminaries has predicted. "Everything is moving towards the network," said Neil Young, general manager of EA Los Angeles.


• This is the idea that you will no longer need a games console in your house,instead pick up from a central server from google in Oregon. played thrugh a tv screen.

The power of play on the internet

http://news.bbc.co.uk/2/hi/technology/7361924.stm

• Sites such as Facebook and Myspace are becomiong more interactive and similar aspects including gaming whilst socialising on this network,For example MySpace has just announced the public launch of its "applications gallery" at Web 2.0. Central to those applications will be games.
• Recent figures by research firm Park Associates estimates that 34% of US adult internet users play online games weekly.
• One hardcore gamer said the shift to social gaming was inevitable as Web 2.0 flourished.
• "Logging in and playing with strangers was exciting when the internet was new but the modern web is personal and social and it is clear that the internet is being used for social purposes to connect people rather than isolate them."
• The Ben-Artzi's are a brother and sister behind a start up called Mytopia, which they describe as a social gaming community where everyone can play together.

SpongeBob is the real threat to our kids online

http://www.guardian.co.uk/technology/2008/apr/10/games.news

• Virtual worlds are the new battlegrounds for toy manufacturers, kids TV channels and software companies with an eye on the youth market. It is the classic no-brainer. These days, kids are so into social networking sites that their parents have to get Bebo accounts just to call them down to dinner.
• Barbie Girls, an online community based around the popular dolls, which attracted 3 million users within 60 days of its launch. It's on more than 10 million now - impressive, but dwarfed by the massively multiplayer animal-rearing community Neopets and its 45 million pet owners.
• Real life companies are becoming to advertise in both the real word and in all these teen virtual worlds to gain the attention of all people no matter what format or system they are on
• The imaginative and social universes children used to create for themselves have now been populated by toymakers and TV networks. Virtual space, head space and ad space are the new holy trinity of corporate manipulation and indoctrination.
• 
  

Get ready for sports to turn Unreal

http://www.guardian.co.uk/technology/2008/apr/03/games.news

• despite being a huge sports arena,somewhere in the stadium suite 200 gamers have gathered to play Unreal Tournament 3, a hardcore first-person shooter where players run around huge arenas, picking up weapons and blasting each other to bloody pulp.
• They are fighting it out for an overall prize pot of £50,000: £20,000 for the winner of the one v one tournament, and £30,000 to the victors of the five v five team event. It's the biggest prize ever offered on the UK pro-gaming scene, and Europe's best gamers are here.
• This shows how serious gaming has become,a sporting event in itself,it not just a console by your living room TV set,its a socializing and competing event where you can meet people with similar interests,like that of a sporting event.
• Over in the US, pro-gaming is huge and steadily growing. Here you'll find the Championship Gaming Series, an international gaming league created by Fox Sports with a $500,000 top prize and dozens of the world's best players, most of whom are on exclusive contracts to this competition.

deny children access to all computer games

http://www.guardian.co.uk/commentisfree/2008/apr/10/games.childprotection

• Corruption how games are wanted to be banned in the US due to violence and danger to childrens health yet scary films and films features torturing porn are still allowed and not even dreamt of to be banned
• Dr Tanya Byron's eminently sensible report last month on children and new technology emphasized the many opportunities for fun and learning that games provide. But the media coverage focused on the usual fears and worries. Byron said that we need to move away from talking about computer games "causing harm"; in response, TV and newspapers showed stills from games with titles like Manhunt and God of War.
• As a gamer, I can't think of anything more annoying for everyone concerned than playing games in a shared living room. Games make noise: they're surely going to irritate other family members who aren't playing or watching. Not to mention the supreme aggravation, as the player, of having someone interrupt you while you're at a crucial stage, just before a save-point, when you want to devote all your attention to the story.
• there are so many beautiful, moving, inspiring games - many free online - that I really cannot understand the insistence on portraying all games as psychotic killing sprees.
• The makers of the GTA series, like the makers of any movie about gangland, can stand squarely behind the art they have created and say: this represents reality. If it offends you, don't criticise the art, but take action to improve the world around you.

Microsoft cuts europes Xbox price INDUSTRY

http://news.bbc.co.uk/1/hi/technology/7288024.stm

• Microsoft has cut the price of its Xbox 360 video game console in Europe.From 14th March, the 20 gigabyte hard drive model will cost 270 euros, a drop in price of 80 euros.In the UK, the entry level machine, which does not come with any hard drive, will cost £159.99, £40 less than the current price.
• This means it is now cheaper than both 7th gen competitors, the Wii and ps3

• Sony's 40GB console currently retails for £299.99 compared to £259.99 for Microsoft's top level machine - the Xbox 360 Elite, which has a 120GB drive.The Nintendo Wii currently retails for £180 in the UK.

• Microsoft said that the price of the entry level machine had been chosen because historically it was "the price point where a console's audience begins to expand".The Xbox 360 has been losing ground to both of its competitors recently, despite having launched earlier.

'No plans' for Xbox 360 Blu-ray TECHNOLOGY

http://news.bbc.co.uk/1/hi/technology/7334152.stm

• Microsoft has no plans to release a Blu-ray add-on for the Xbox 360 and is instead backing digital delivery, the head of Xbox in the UK has said.Microsoft stopped production of its HD-DVD player following the decision by Toshiba, the format's creator, to concede victory to rival Blu-ray.

• Microsoft's Neil Thompson said physical media would give way to downloads in the next two to three years."We have always said online is the way to go," he said.

• He said Microsoft had always planned to shift its focus to digital distribution of content."Our belief was that in the lifetime of the Xbox 360 we were going to move to this online world and online distribution for content outside gaming.

• Microsoft has been criticised for the variety of downloads on its online video service in the UK.Mr Thompson said the firm would be adding more content and announcing new partners throughout the year.

Video games immune to US slowdown_INDUSTRY

http://news.bbc.co.uk/1/hi/business/7353841.stm

• US sales of video game consoles and software have grown 57% over the past year, defying the economic downturn.

• Consumers snapped up consoles, games and accessories worth $1.7bn during March, according to research firm NPD.Nintendo's Wii came top with 720,000 units. Microsoft sold 262,000 Xbox 360 consoles, ahead of Sony's PlayStation 3 which found 257,000 customers."You'd never know the US economy was under distress by looking at the sales figures," said NPD's Anita Frazer.

• Microsoft also celebrated overtaking arch rival Sony in the console wars. Sales of its Xbox 360 had been lagging during the past two months, mainly due to a "supply issue".
• NIntendo say there winning was due to Super Smash Bros Brawl, which was the best-selling game in the US in March with 2.7 million copies sold.x-box said how it was there new Tom Clancy Rainbow 6 game but SOny are saying how 2 new games ,GT5 and Metal Gear SOlid 4 will soon boost sales.
  

Xbox 360 Wiimote Rumoured-TECHNOLOGY

http://news.spong.com/article/15162/Xbox_360_Wiimote_Rumoured?cb=197

• This article discusses how Microsoft are looking into developing a controller similar to that of the Wii,a sensor controlled handset. This is in order to compete with the other 7th generation consoles
• A key difference between the Wii remote and the prototype is the lack of a companion controller to be placed in the other hand, like Wii's Nunchuck."
• The controller has not been instigated by deeply thought out design innovation, however, with MTV reporting a candid response from its source, "The whole thing is a colossal marketing ploy because MIcrosoft just want it so they can match the Wii point for point.
• Frankly, the image(http://news.spong.com/asset/269983/11/15162/entity) is just too close to the existing Wii Remote for Nintendo not to take some kind of action in terms of protecting patents. While the MTV report is packed with anonymous sources and appears to stack up, it would surely be simpler for Microsoft simply to adapt its existing controller design to cope with motion sensing.

"New Wii craze is opening up"

New Wii craze is opening up

http://news.bbc.co.uk/1/hi/technology/7264353.stm

• The new Wii craze has allowed anyone to game,not just your stereotypical teenager. a more of a family console.Like other games systems the Wii is as far from an open platform as you can imagine.
• Games cost a lot of money to develop, and Nintendo has worked hard to make it difficult to get inside the Wii for fear that easy access would allow games to be copied and distributed.
• Although Nintendo thought you could only run legal and specific games,specialist engineers have been able to crack the Wii.They have allowed the control to now control vacuum cleaners and even Mac computers. this was totally against what the producers of the Wii have allowed.
• According to the technology site Slashdot there is now an MP3 player, a way to convert and play GameCube game files and even a port of GNU/Linux that runs on the Wii.
• Surely it makes sense to combine different consoles and converge them to save having a pile of consoles by the TV. but companies just want to keep bringing out new consoles, to keep people buying and interested.

Gaming Stuff that will be useful

1.EDi – Electronic Distribution initiative – distribution of games online


Sony’s Game 3.0 philosophy

comaparison of 3rd gen such as xbox360, ps3 and the Nintendo Wii


Is the PS3 really THAT much better than the PS2?


Democratisation Or exploitation?


Research technique: reading reviews is
Very useful as they often summarise the
Pros and cons of a new technology,
However you must recognise them
as opinions.


How does this make gaming more sociable?


How has web 2.0 applications played a part in the way audiences use gaming applications?

MY NMT AREA

I have chosen to do "Gaming" as my area of studies for NMT.i have chosen this as i am a keen gamer myself and have personal interest in the area so i feel this will be relevent in order to obtain my best mark.

Areas of Study include:

• Technology-How it is marketed,which companies provide etc...
• Institutions-How media is being converged,market campaigns etc..
• Audience-How is the technology consumed,by whom,advantages etc...
• Issues-Does it encourage illegal activity,"moral panics" etc...
• Future-what will the future hold,based on current progress etc...

Homework Questions

1. What is "endism"?Endism is the theory that sees new technologies as replacing older ones. eg. When CD-Rom arrived, people predicted the demise of the printed book.TV (end of) Radio and Movies.TV News (end of) Newspapers



2. What is a "media ecosystem"?Where organisms such as broadcast and narrowcast tv, movies, radio etc. interact with one another make up the media ecosystem.



3. What is "narrowcast TV"?Specialist content is aimed at subscription-based audiences and distributed via digital channels so that it specialises in one specific content to appeal to a particular type of audience, eg. a channel dedicated to sport (Sky Sports 1)



4. Differences between the internet and the web...The web and interent aren't synonomous. The web is enormous but it is only one kind of traffic that runs on the internet's tracks and signalling. Alreaidy it's being overtaken by other traffic, eg. peer-to-peer networking traffic.



5a. What is "push medium"?A select band of producers (broadcasters) decide what content is to be created, create it and then push it down analogue or digital channels at audiences which are assumed to consist of essentially passive recipients, eg. Broadcast TV.



5b. What is "pull medium"?Nothing comes to you, choose it and click on it to pull it down on to your computer. You are in complete control and in charge, eg. the Web.



6. Positive aspects of blogging...New blogs are being created at a rate of about one per second. Blogging allows people to let their point of view and creativity be known to the world and share experiences or feelings with others. It allows people to make judgments about any topic and is a way in which people can take thier creativity and inject it into something worthwhile.

task

Production:Advances in digital technology mean that films can be shot straight onto a Hard Drive rather than using a reel of film. This is much cheaper (An average length feature film print costs around £700), also HDs are smaller so they cost less to transport, and can hold much more footage than rolls of film. This allows more creativity in shooting a film as the low cost enables experimentation. Digital tehnology has opened more opertunities in post production aswell. This means that colours, lighting etc can be edited. It also introduces the possibilty of CGI which enables imaginative scenes that would be impossible to shoot profilmically.

Distribution:The delivery of film reels to cinemas is a costly process and the use of digital technology would irradicate this, enabling cinemas to download the encrypted film directly. Also, digital technology has introduced DVDs, a more appealing non-linear way of experiencing a film. However, due to the publics increasing access to advanced technology, piracy is becoming more common, lowering cinema ticket sales because people are seeing the films before they are shown. Hollywood claims piracy has cost it $6bn (£3.2bn), digitising films means that copies are easily made and distributed illegally which is a big threat to the industry. By the time the Phantom Menace reached Asia for example, box office receipts were far lower than expected. Piracy was blamed because so many people had already seen it. The second film was given a simultaneous world wide cinema release as a result, probably a good idea as 10 million people went online to download it.

Exhibition:A projection of a 35mm film roll picks up any imperfection in the frames like dust or scratches, impairing the visual experiance whereas a projection of a film shot digitally gives a crystal clear picture, just as the director intended. Advances in technology have introduced home cinema systems to the general public. This could be a threat to cinemas as one of the last deterrences of viewing DVDs or pirated films was the idea of the "cinema experience" beating any alternative, as this high definition, big screen, high sound quality is being brought into peoples front rooms, they are less likely to pay for it elsewhere. However, digital projectors in cinemas will bring a wide range of new oppertunities as they will be able to project anything with a digital input- from a youtube video to multiplayer gaming, possibly turning the cinema into a universal entertainment centre

Forth estate

What is 'the Fourth Estate'?

1) The fourth estate is a name given to the press. The other three estates are courts, parliament and religion. It is thought that the fourth estate acts as a check on how people abuse the other three estates.Is new media technology responsible for the decline in newspapers?

2) During the 1970's, the only way of accessing on demand news was tele-text. This meant that everyone would want the newspaper to find out their local and national news. However since the 1990's the arrival of satellite tv, with 24 hr rolling news channels have made newspapers not so important to peoples lifestyles. So since the interent and tv has provided relatively free news for everyone, newspaper sales have been decreasing. So personally i would say that new media technology has been majorly responsible for the decline in newspapers.What does it mean "maybe the internet is already the cyberspace of the fourth estate"?

3) The fourth estate, as i said earlier, is the press. In someways the internet is now the main force in media technology, providing us with whatever we want when we want it. This means that although the internet has caused the decline in newspapers by providing faster, cheaper access to stories developing around the world, the origional purpose of the fourth estate can still be carried out by these new media technologies.

Definitions

Digitality-The way in which software and programs are now formatted,using a serious of on/off electrical pulses and binary style code,with a make up of '0's and '1's. it is used in programming electrical appliances and computer formatting.



Interactivity-The way in which information is now compressed into smaller and fuller amounts of information so it can be transported and transfered more easily. Used in such electrical functions as television,cable television and sky,as well as ISDN modems for internet,with smaller compressed chunks it allows for information in a smaller bandwidth,more information in one feed.



Hypertextuality-This is the idea of having information and programs formatted in the linear form. the information isn't on one continuous long loop,its small snippets of information that can be seen and perceived in any order,such as chapters on a dvd,you can choose as and when where as on a standard VHS you hav to watch as a whole. this also applies for web linking,skipping chunks of information to access new ideas.



Dispersal-How the market is larger by using technology for both communication and purchasing/selling of goods.Virtuality-This is the concept of how new technologies allow whole new worlds and groups of people to expand ideas using new sources of media.



Convergents-This is the idea of how new media technologies are merging and converging there ideas. for example how phones are now able to access the internet,work as mp3 players and although have a camera.DVD players now have there own hard drives. the sizes that gadgets can now store and hold is becoming larger.Audience-this is who and how the new media technologies are being bought and advertised. It is said that you can reach world wide using the internet and share with all,but people form 3rd world countries wont have a computer or the internet so its not truly worldwide. Who actually has access,its not everybody,the media makes out everyone has it.



Regulation and Control-is there control over the new technologies such as copyright such as downloading illegal music and using proxy sites to avoid computer restrictions. by copying and sharing music the price of cds are allot cheaper to compete with the market.



Ownership-Does this make a difference is Microsoft or sony own the media technology,such as apple dominating the mp3 market. with the 3 new consoles on the market from 3 mainstream companies it means competition arises.



Personalisation-we can personalise our experience by specifiying how we use and view and/or listen to our NMT. for example iPods and iTunes allow us to choose specific songs and albums to put onto our iPod. also Sky+ enables us to choose and record programmes so we can watch what we want when we want.



Interactivity-this is when the new TV has interactive choices in which we can get up additional infomation.old tv has just 1-5 but with new sateliiete TV with just a touch of the red button we can go interactive and find out more.



Linear/Non-Linear-moving in a straight line frin start to finish like a movie in a cinema,u begin at the begining and cant stop and start it. this is linear.Non-linear is when we can stop and move to parts we want like chapters in a DVD.

Democratisation- blogging and expressing ideas,how we can can say what we like. makes everyone have an equal say. creation of our own tv schedule.

Digitalisation- long series of 0 and 1 can be rejumbled

regulatory bodies- The press

What is it???





The Press Complaints Commission is an independent body which deals with complaints from members of the public about the editorial content of newspapers and magazines.As well as dealing with complaints, the PCC deals with a substantial number of calls from members of the public about their service and about the Code.





TIMELINE-CANT FIND PAGE





CODES OF PRACTICE





Accuracy- The Press must take care not to publish inaccurate, misleading or distorted information, including pictures. if it is so it must be chganged as soon as posible. the papers must distinguish between fact and comment






Opportunity to reply-A fair opportunity for reply to inaccuracies must be given when reasonably called for.






Privacy-Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications. Editors will be expected to justify intrusions into any individual's private life without consent. It is unacceptable to photograph individuals in private places without their consent.






Harassment-Journalists must not engage in intimidation, harassment or persistent pursuit. They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on their property when asked to leave and must not follow them.






Intrusion into grief or shock- In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. This should not restrict the right to report legal proceedings, such as inquests.When reporting suicide, care should be taken to avoid excessive detail about the method used.






Children-Young people should be free to complete their time at school without unnecessary intrusion. A child under 16 must not be interviewed or photographed on issues involving their own or another child’s welfare unless a custodial parent or similarly responsible adult consents. Pupils must not be approached or photographed at school without the permission of the school authorities.






Children in sex cases-The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex offences. In any press report of a case involving a sexual offence against a child.The child must not be identified.The adult may be identified. The word "incest" must not be used where a child victim might be identified. Care must be taken that nothing in the report implies the relationship between the accused and the child.

Evaluation

I think my coursework grade reflects my work but with future improvements i am sure i can improve it.

I think my strengths are the ability to write an accomplished essay.

The use of photoshop is difficult but i am getting used to it.

Copying music legally in the digital age

-Owners of digital music players will be acting lawfully when they transfer music from their computer to a digital player or copy a CD for their own use, under proposed amendments to bring copyright law into the digital age.

-Lord Triesman, said: "In an increasingly digital world we need to be sure that our copyright system keeps up with the times and works effectively.

-The proposals suggest a new exemption for parodies of copyrighted works, while changes for libraries would allow for the copying of broadcasts for preservation purposes. Consumers would not be allowed to sell or give away the original once they had copied it.

ALL THIS ONLINE SHARING HAS GOT TO STOP

-The digital music report 2008 says boldly that "the spread of unlicensed music on ISP networks is choking revenues to record companies and investment in artists, despite a healthy increase in digital sales in 2007, up approximately 40% on the previous year".

-Independent estimates say up to 80 per cent of ISP traffic comprises distribution of copyright-infringing files."

- all music can be put around the world so easily now its really effecting the music industry and angering all the music artists.

-Newspapers were first to realise that how much of a phenomenom the media age would be.

-almost every newspaper also has blogs, and reader comments, and pieces by journalists that don't appear in the print edition.

-They copy-and-paste entire articles from online newspapers to blog sites or to their own computer and they don't pay a thing. Then they read them or "share" them with other people who they might not even have met.

-In the past 10 years, hundreds - probably thousands - of journalists have been thrown out of jobs as newspapers and magazines because the companies have downsized

-Now there are loads of internet sites where you can get free amateur porn - exactly the same sort of stuff that people used to pay for.

-

Digital technogly is becoming a part of the world we cannot go without. almost every electronic machine or system uses some form of digital technology.

TV- The current signal for the terrestrial tv is not digital but for evrry other satilite or cable television system it is all run digitally. the whole of the UK is having a Digital tv take over in 2012 in which the old system will be shut down and be fully replaced by that of a digitally sent signal.The key difference between analog and digital technologies is that analog technologies record waveforms as they are, while digital technologies convert analog waveforms into sets of numbers, recording the numbers instead. When played back, the numbers are converted into a voltage stream that approximates the original analog wave.

CAMERA-Instead of exposing a photosensitive chemical known as film to a scene to create an imprinted image, most digital cameras use a charge-coupled device (CCD), an electronics instrument that creates a pixel map based on the electric charge generated when photons slam into a sensitive material. Als digital binoculars on the market using the same technology.

MUSIC-AAC, or Advanced Audio Coding, is another digital audio format which has seen huge popularity in the Internet age. It is a newer compression system, and is generally agreed upon as having a higher-quality sound at the same compression levels as MP3.

Task 2

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

-Chris De Wolfe - CEO & co-founder of MySpace
-He expects “aspects of all socially-based sites to become increasingly portable”
-He also says that social networking is becoming “infinitely more personal, more portable, and more collaborative”
-“half of our future traffic will come from non-PC users”
-Lowering the barrier to entry for a new generation of developers will lead to a more collaborative and dynamic web and directly affect the tools and feature sets available on socially-based sites

-Applications and features will become more fluid
-The future of the social web will “harness the savvy of the masses” to produce more relevant and meaningful social experiences

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

-Chad Hurley - CEO & co-founder of YouTube
-“Our goal is to allow every person on the planet to participate by making the upload process as simple as placing a phone call”

-In five years, video broadcasting will be the most ubiquitous and accessible form of communication
users will be at the centre of their video experience, you will have more access to more information, and the world will be a smaller place

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

“online advertising will depend more than ever on the one element which has always been at the heart of impactful advertising, both analogue and digital: creativity”
People are no longer willing to put up with interruptions for a commercial break during their entertainment experience,
Linear media (Prescribed time) is fast giving way to liquid media (multitasking time), where you can move seamlessly in and out of different settings

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?

Norvig suggests that in the same way electricity has evolved from a light bulb to becoming a staple of our modern lives, that online information searching will also evolve to the point that our computers will “proactively” provide us with additional information to what we need.

5. What are the issues for the developing world? How is this evidence of a 'digital divide'?
“Penetration to rural communities will continue to be limited due to the lack of infrastructure, and the cost of a personal computer is typically more than what the average person in a village can afford” – the developing countries are still a distance away from wide spread access to technology; hinders development

TASK 1

Digitality-
The way in which software and programs are now formatted,using a serious of on/off electrical pulses and binary style code,with a make up of '0's and '1's. it is used in programming electrical appliances and computer formatting.
Interactivity-
The way in which information is now compressed into smaller and fuller amounts of information so it can be transported and transfered more easily. Used in such electrical functions as television,cable television and sky,as well as ISDN modems for internet,with smaller compressed chunks it allows for information in a smaller bandwidth,more information in one feed.
Hypertextuality-
This is the idea of having information and programs formatted in the linear form. the information isn't on one continuous long loop,its small snippets of information that can be seen and perceived in any order,such as chapters on a dvd,you can choose as and when where as on a standard VHS you hav to watch as a whole. this also applies for web linking,skipping chunks of information to access new ideas.
Dispersal-
How the market is larger by using technology for both communication and purchasing/selling of goods.
Virtuality-
This is the concept of how new technologies allow whole new worlds and groups of people to expand ideas using new sources of media.
Convergents-
This is the idea of how new media technologies are merging and converging there ideas. for example how phones are now able to access the internet,work as mp3 players and although have a camera.DVD players now have there own hard drives. the sizes that gadgets can now store and hold is becoming larger.

Audience-
this is who and how the new media technologies are being bought and advertised. It is said that you can reach world wide using the internet and share with all,but people form 3rd world countries wont have a computer or the internet so its not truly worldwide. Who actually has access,its not everybody,the media makes out everyone has it.
Regulation and Control-
is there control over the new technologies such as copyright such as downloading illegal music and using proxy sites to avoid computer restrictions. by copying and sharing music the price of cds are allot cheaper to compete with the market.
Ownership-
Does this make a difference is Microsoft or sony own the media technology,such as apple dominating the mp3 market. with the 3 new consoles on the market from 3 mainstream companies it means competition arises.