- Virtual worlds are the new battlegrounds for toy manufacturers, kids TV channels and software companies with an eye on the youth market. It is the classic no-brainer. These days, kids are so into social networking sites that their parents have to get Bebo accounts just to call them down to dinner.
- Barbie Girls, an online community based around the popular dolls, which attracted 3 million users within 60 days of its launch. It's on more than 10 million now - impressive, but dwarfed by the massively multiplayer animal-rearing community Neopets and its 45 million pet owners.
- Real life companies are becoming to advertise in both the real word and in all these teen virtual worlds to gain the attention of all people no matter what format or system they are on
- The imaginative and social universes children used to create for themselves have now been populated by toymakers and TV networks. Virtual space, head space and ad space are the new holy trinity of corporate manipulation and indoctrination.
Sunday, 20 April 2008
SpongeBob is the real threat to our kids online
http://www.guardian.co.uk/technology/2008/apr/10/games.news
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