The power of play on the internet

http://news.bbc.co.uk/2/hi/technology/7361924.stm

• Sites such as Facebook and Myspace are becomiong more interactive and similar aspects including gaming whilst socialising on this network,For example MySpace has just announced the public launch of its "applications gallery" at Web 2.0. Central to those applications will be games.
• Recent figures by research firm Park Associates estimates that 34% of US adult internet users play online games weekly.
• One hardcore gamer said the shift to social gaming was inevitable as Web 2.0 flourished.
• "Logging in and playing with strangers was exciting when the internet was new but the modern web is personal and social and it is clear that the internet is being used for social purposes to connect people rather than isolate them."
• The Ben-Artzi's are a brother and sister behind a start up called Mytopia, which they describe as a social gaming community where everyone can play together.