Sunday, 20 April 2008

Microsoft cuts europes Xbox price INDUSTRY

http://news.bbc.co.uk/1/hi/technology/7288024.stm

  • Microsoft has cut the price of its Xbox 360 video game console in Europe.From 14th March, the 20 gigabyte hard drive model will cost 270 euros, a drop in price of 80 euros.In the UK, the entry level machine, which does not come with any hard drive, will cost £159.99, £40 less than the current price.
  • This means it is now cheaper than both 7th gen competitors, the Wii and ps3
  • Sony's 40GB console currently retails for £299.99 compared to £259.99 for Microsoft's top level machine - the Xbox 360 Elite, which has a 120GB drive.The Nintendo Wii currently retails for £180 in the UK.

  • Microsoft said that the price of the entry level machine had been chosen because historically it was "the price point where a console's audience begins to expand".The Xbox 360 has been losing ground to both of its competitors recently, despite having launched earlier.

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